I build brands that grow.
Strategy, production, and software for businesses that want to lead — not just keep up.
The Work
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VVR Automotive
Embedded as fractional CMO for 14 months
Took a veteran-owned auto repair shop from zero digital presence to the top-rated shop in Lake Geneva. Brand, content, and growth strategy — all embedded.
worxflow.io
Worxflow
Full-stack SaaS build from scratch
Built a complete shop management platform to replace $500/mo in SaaS subscriptions — scheduling, invoicing, client portals, and AI-powered insights.
Motorpool Madness
Concept to weekly broadcast
A live automotive game show — concept, branding, multi-camera production, and simultaneous streaming to 6 platforms.