Selected Work
Real results.
Not spec work.
Every project below is a live business I helped build, launch, or scale. These aren't mockups — they're revenue.
VVR Automotive
A veteran-owned auto repair shop in Lake Geneva with zero digital presence. I embedded as their fractional CMO — not as a vendor sending deliverables, but as a partner inside the business.
Complete brand buildout from scratch: identity system, local search optimization, daily social media content, photography and video production, community sponsorship strategy, and monthly analytics reviews.
From invisible to the top-rated shop in Lake Geneva. 14 months.
Worxflow
The auto repair industry runs on $300-500/month SaaS subscriptions that barely talk to each other. Worxflow was built to replace all of them — a single platform for scheduling, invoicing, client portals, team management, and AI-powered shop insights.
SvelteKit 5, PocketBase, Stripe billing, multi-tenant data isolation, and four integrated AI models. Designed for auto repair shops but architected to serve any service business vertical.
Full-stack SaaS platform. Built from the ground up. Already in production.
Visit worxflow.ioMagic Mike's Motorpool Madness
A live automotive game show I built from nothing — concept, branding, production pipeline, and weekly broadcast. Contestants go head-to-head identifying mystery car sounds while Mike Hayes hosts from his shop in Lake Geneva.
Multi-camera Canon C70 setup, real-time switching via ATEM Mini Pro, custom graphics and lower thirds, and simultaneous streaming to six platforms. Full ownership from scripting and guest coordination through live broadcast to post-production highlight reels.
Four episodes aired. 6-platform simulcast. Full concept-to-broadcast ownership.
Watch all episodes