About
Jeff Sperandeo
Veteran. Developer. Producer. Brand Strategist.
I'm a U.S. Army veteran turned full-stack developer, live show producer, and brand strategist based in Lake Geneva, Wisconsin. I build brands that grow — then I build the software to scale them.
Geneva Lakes Media is how I work with businesses: as an embedded partner who brings strategy, production, and development under one roof. No subcontractors. No handoffs. One person who understands your business from positioning to deployment.
Photo coming soon
How I Work
Partner, Not Vendor
I don't send deliverables and disappear. I embed into your business, learn your numbers, and iterate alongside you.
Results Over Output
I measure success in revenue growth and business outcomes — not hours billed or assets delivered.
Veteran Discipline
Deadlines are deadlines. Communication is clear. Problems get solved, not forwarded.
Capabilities
Brand Strategy
- Market positioning
- Identity systems
- Go-to-market plans
- Content strategy
Production
- Canon C70 cinema camera
- Multi-camera live switching
- 6-platform simulcast
- Post-production
Software
- SvelteKit 5 + PocketBase
- Multi-tenant SaaS
- AI integration
- Stripe billing
Production Gear
Based in Lake Geneva, Wisconsin
90 minutes from Chicago and Milwaukee. Close enough to work with Midwest businesses in person. Remote-ready for clients everywhere else. The lake town pace keeps the work focused and the creative energy high.