Brand Guidelines

Geneva Lakes Media

Identity standards for consistent brand representation across all media and platforms.

Logo Variations

Symbol mark and wordmark — used independently or together.

Symbol Mark

Primary mark. Use on avatars, favicons, app icons, and compact placements.

Wordmark

Full wordmark. Use on signage, print, headers, and anywhere the name needs to read clearly.

Typography

Ubuntu — our primary typeface across all platforms.

Typeface

Bold Regular Light

ABCDEFGHIJKLMNO

PQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$

Scale

Heading

text-4xl / 36px / Bold

Subheading

text-2xl / 24px / Bold

Body (LG)

text-lg / 18px / Regular

Body text sits at base size for readability across all screen sizes.

text-base / 16px / Regular

Small / Caption

text-sm / 14px / Regular

LABEL / OVERLINE

text-xs / 12px / Semibold / Tracked

Color Palette

Dual-mode palette — dark and light themes with shared primaries.

Dark Mode

Light Mode

Iconography

Material Design Icons (MDI) — consistent across all touchpoints.

Wrench

Engine

Shield Check

Calendar

Phone

Map Marker

Star

Trophy

Handshake

Account Group

Oil

Brake Alert

Usage Guidelines

Do

Use the symbol mark for social media avatars and compact spaces
Use the wordmark on signage, print materials, and headers
Maintain clear space around the logo equal to the height of the "V"
Use olive green or white on dark backgrounds
Reference the hex values exactly as listed above

Don't

Stretch, rotate, or distort the logo in any way
Place the logo on busy or low-contrast backgrounds
Alter the brand colors or substitute with similar shades
Use the wordmark below 120px width — switch to symbol mark
Add drop shadows, outlines, or effects to the logo

Brand Voice

How VVR sounds — direct, honest, and human.

Direct

Say what you mean. No corporate hedging, no filler words. If it takes one sentence, don't use three.

Honest

Tell the truth, even when it's not what they want to hear. Trust is built by not hiding behind fine print.

Human

Write like a person, not a brand. Use "we" and "you." Skip the jargon. Sound like the shop — warm but no-nonsense.

Staff Only

Brand Editor

Update logos, colors, typography, and theme settings in real time. Changes deploy instantly across all pages — no code required.

Logos Colors Typography Theme

Open Brand Editor

Need Assets?

For high-resolution logos, custom formats, or partnership inquiries — reach out directly.