Build + Launch — brand, site, and campaign on a platform built to scale

A new site on its own does not move revenue. What moves revenue is a brand people recognize, a site that turns visitors into bookings, ad accounts that were configured correctly the first time, and someone watching the numbers for the ninety days after launch when the tuning actually happens.

Build + Launch is all four, in one engagement, delivered by the same person. No agency handoff between the brand team and the dev team and the media buyer, because there are no separate teams.

What gets built

1. 1

   Brand kit and identity system

   Logo, palette, typography, icon set, and usage guidelines — assembled as a living design system, not a PDF that goes stale the first time someone needs a social graphic.

2. 2

   The site

   A SvelteKit site on the GLM platform with auth, blog, contact, analytics, and SEO already wired. Server-rendered, fast, and running on infrastructure that already serves a dozen production brands.

3. 3

   Ad accounts and launch campaign

   Google and Meta set up properly — conversion tracking that actually fires, audiences that make sense, and a campaign live at launch rather than three months after.

4. 4

   Ninety days of optimization

   The part most projects skip. Launch is when the data starts, not when the work ends.

Optional modules

• Merch storefront with checkout, inventory, and order management
• Loyalty and rewards program tied to your customer records
• Online booking wired into the system your team already uses
• Careers page with an application pipeline that lands in your inbox

After launch

The platform carries a $200–$500 per month maintenance line — hosting, security patching, dependency updates, and the small changes every live site needs. If the relationship should go deeper than that, the Embedded Brand Partnership is the next rung.