Engagements
Embedded Brand Partnership — fractional CMO and CTO, inside your business
Fractional CMO + CTO, week over week, inside the business. Limited to three or four partnerships at a time.
- Delivery
- On-site
- Investment
- Custom — let's talk
- Based in
- Lake Geneva, WI
Most retainers buy you a monthly report and a video call. This is the other thing: someone who knows your numbers, sits in on the decisions, and ships the work your team would otherwise have to scope, hire for, and manage.
Strategy, content, social, photography, video, local search, analytics, and the software underneath all of it — week over week, by the same engineer-operator, against your market and your margins.
What "embedded" actually means
- In the building, not on a call — the work happens where the business happens
- Access to the real numbers, because advice without them is decoration
- Decisions made alongside the owner rather than presented to them
- One person accountable for the outcome, not a rotating account team
What it has produced
Veteran Vehicle Repair is the longest-running example. Mike Hayes brought two decades of automotive expertise and military service; Jen Hayes left a stable government job to run operations. They built the shop's reputation. The partnership built the thirteen disciplines around it — brand, platform, merch, loyalty, careers, live production, paid media, lifecycle messaging, analytics, video, direct mail, and social — shipping together, week over week. The full scope is on the VVR case study.
The same model now runs with OGJ Customs, where Jesse runs his own shop and the partnership handles the brand and the platform so the work speaks for itself online.
Why the cap
Three to four partnerships at a time, maximum. Past that the depth is gone and it becomes a retainer with extra steps — which is the thing this exists instead of.
What you get
- Weekly on-site presence and standing owner-level access
- Marketing strategy and execution across every channel the business uses
- Content, social, photography, and video production
- Local search, analytics, and reporting against real business metrics
- Platform and custom software work as the operation needs it
- Hiring, campaign, and vendor decisions made alongside you
Every engagement starts with a conversation.
Five questions, read personally. No sales bots, no drip sequences.
Common questions
Related services
Strategy Audit
Two weeks in your data. A benchmarked performance report and a prioritized roadmap — yours whether we keep working together or not.
Build + Launch
Four to eight weeks from brand kit to live campaign — identity, site, ad accounts, and the first 90 days of optimization.
Data & Analytics
Customer database, sales history, and job mix read end to end — turned into segmentation and decisions you can act on.